Modeling, Advertising & Fashion

[wanderingstar78]

Posted by Blue Butterfly
Aug 20 12 7:59 PM

Coty and Calvin Klein create interactive digital campaign for Encounter
Published: 20/08/12
Source: ©The Moodie Report
By Rebecca Mann, Associate Editor

Calvin Klein Inc, a wholly owned subsidiary of PVH Corp, and Calvin Klein Fragrances, a division of Coty, have announced an interactive digital campaign for the launch of the new men’s fragrance, Encounter Calvin Klein, which will be launched worldwide in September.


Alexander Skarsgård and Lara Stone personify Calvin Klein's fragrant new Encounter

The “Dare to Encounter” online journey will complement the Encounter Calvin Klein advertising campaign, which was created in a classic film noir style, and aims to portray a story of unresolved tension and desire.

The digital platform will engage users in a virtual journey with the face of the campaign, actor Alexander Skarsgård, through a series of challenges that unlock this story of desire with supermodel and Calvin Klein muse, Lara Stone.

Beginning on the www.ENCOUNTERCalvinKlein.com website, the journey uses animated GIFs to capture moments from the television advertising shoot and bring them to life in an unexpected way, according to the brand. Upon completion of the challenge, users can watch the Encounter Calvin Klein short film and then enter a competition to win an ultimate Encounter getaway (prizes will vary by country).

The campaign was conceived by Consulting Creative Director, Fabien Baron of Baron + Baron, working with CRK, Calvin Klein Inc’s in-house advertising agency, and AKQA, a New York-based interactive media and technology agency.

The campaign will be supported with paid media across all social media channels, including Facebook, Twitter and YouTube, as well as print and television advertising, which will feature a call to action encouraging users to visit www.ENCOUNTERCalvinKlein.com. The website will be available in several languages around the world. The global print campaign will make its debut in September titles.

www.moodiereport.com/document.php?c_id=1158&doc_id=32076

[wanderingstar78]

In Which Alexander Skarsgard Gets the CK Treatment
By Max Berlinger

It’s five o'clock in the afternoon and Alexander Skarsgard, the face for Calvin Klein's latest cologne, Encounter, needs a caffeinated pick-me-up. “I was a barista, so I can make a mean coffee,” the former employee of Wayne's Coffee — Sweden's Starbucks — says. “I like a macchiato, but I drink regular coffee. I'm not a coffee snob like that.” And even if this is the actor's first time heading up a major fashion campaign, you may remember the current star of True Blood as a male model in Zoolander where his character met an untimely death due to causes inflicted during a freak gasoline fight. We caught up with him on Thursday to find out what it's like to lend your name and face to Calvin Klein — and, you know, to hang out with supermodel Lara Stone while you're at it.

ESQUIRE.COM: Do you have a favorite scent?
ALEXANDER SKARSGARD: Well, I have one that’s pretty odd. I grew up in south Stockholm, and it used to be a working class neighborhood. It’s become trendy but not when I was growing up. There was this sausage factory a block away from my childhood apartment. It didn’t smell nice, like chorizo or something, it was pretty foul. Just nasty. But that smell reminds me so much of my childhood, because every morning when I was going to school I would smell that. So if I ever find myself near a sausage factory, I like it. It reminds me of my childhood.

ESQ: Is there a scent that you hate?
AS: I don't like those artificial air fresheners. They just smell so fake. It's too much. I know that it's weird to say that you don’t like the smell of those but like the smell of sausage.

ESQ: Was the Calvin Klein label big in Sweden when you were growing up?
AS: Yeah. I mean, the Kate Moss campaign was pretty huge. I remember when that came out. I mean, she was so hot. When I was a kid, there was only two state-run channels in Sweden, and there were no commercials. Now there are hundreds of channels but we still have those state-run channels, like the BBC in England, and they're still commercial free. You weren’t exposed to advertisements. It’s not like when you’re in Los Angeles and you see all these billboards, Sweden wasn't like that. There was nothing. But when you took the subway, that was one of the few places you actually saw advertisements and C.K. was the big one. I remember all the kids were running around wearing Calvin Klein underwear.

ESQ: What was it like filming the Encounter campaign with Lara Stone?
AS: [Calvin Klein has] never worked with a male actor for a fragrance before so I was honored and flattered that they asked me. I dug Lara a lot — she's really laid-back, casual, and easy-going. So when this came up and I knew [who was working] on it, and the idea behind the short film — the fact that it was going to be a short film instead of a commercial — and that it was going to be dark and cinematic and very film noir, I felt like that would be something fun to do.

ESQ: How is shooting an advertising campaign different than shooting a film?
AS: There was no dialogue, so you get to play around and create a lot of it in your head. It gave me great freedom to create a character and play around with it. The energy is interesting in a room like that because it’s very intense during the shoot; they’ll play music to help you get into a certain mood, and then it’s “cut” and you go to lunch and everyone's just chatting.

ESQ: What's up with your next film project What Maisie Knew?
AS: It's based on a Henry James novel and it basically follows a custody battle where you follow this little girl, Maisie, and her parents, played by Julianne Moore and Steve Coogan, as they divorce. Julianne’s character remarries my character but she’s not really there for her daughter. She’s a fading rock star and she's on tour a lot, so I end up taking care of her daughter a lot, and we form this relationship. It was a really special project because of this really amazing girl who plays Maisie, Onata Aprile. She's just phenomenal.

www.esquire.com/blogs/mens-fashion/alexander-skarsgard-interview-calvin-klein-encounter-2012

[wanderingstar78]

Calvin Klein Provocations, Spring 2013

Published on Feb 2, 2013
Calvin Klein presents Alexander Skarsgård in Provocations, with Suvi Koponen for our Spring 2013 campaign. A film by Fabien Baron. Featuring "Og Lengra" composed by Olafur Arnalds.

[wanderingstar78]

Alexander Skarsgård in Calvin Klein’s Encounter Fresh Campaign



Remember those dreamy Calvin Klein ads last year for the men’s cologne Encounter featuring Alexander Skarsgård and Lara Stone? (watch the video here) And then Alex went on to be the face of CK Jeans, Calvin Klein Collection and CK Calvin Klein’s spring/summer 2013 campaign Provocations (along with and model Suvi Koponen). Well, Alex is back again for Calvin Klein and this time he will be the face of the men’s cologne Encounter Fresh.

So far, the ads have only popped up in two places. Back in June, Alex was on a full page ad in the Canadian newspaper, The Globe and Mail (photo shown below in gallery). Today, the Taiwan men’s magazine Men’s Uno featured it on their Facebook page. (photo shown above.)

UPDATE! (8/17/2013): Encounter Fresh store displays have popped up in Australia and is available for purchase there. Tack to eljaytee on Instagram for the 3rd photo below!

Still no word on the photographer and nothing from Calvin Klein in the US, but stay tuned!





source and thank you: askarsgard.com/?p=36580

[wanderingstar78]

2013: The Best of Everything Beautiful from around the globe
Published: December 29, 2013

Fashion film: Calvin Klein’s Provocations

Calvin Klein enforces its image as a modern and sophisticated brand through their fashion film Provocations, starring True Blood’s Alexander Skarsgård and Suvi Koponen. The ten minute film follows a series of thematic and suspenseful, yet visually stunning, scenes setting the tone for CK’s Spring/Summer 2013 Collection.

source: tribune.com.pk/story/652286/2013-the-best-of-everything-beautiful-from-around-the-globe/

[wanderingstar78]

Posted by Blue Butterfly
Oct 3 12 3:51 AM

Alexander Skarsgard promoting Calvin Klein’s “Encounter” in Berlin October 2, 2012


Alexander Skarsgard photographed by Lukasz Wolejko-Wolejszo at the Calvin Klein "Encounter" launch party at Berlin's SoHo House (October 2, 2012).
(Source: lukaszlive @ instagr.am)


Alexander Skarsgard at SoHo House in Berlin for the launch of Calvin Klein “Encounter” (October 2, 2012)
(Source: Christian_Henne @ twitter)


Alexander Skarsgard at the Berlin launch of Calvin Klein’s “Encounter” (October 2, 2012).
(Source: snoopsmaus @ twitter)


“He is here and all the German bloggers are going wild…”
-joseflazo @ instagr.am


ASkars enjoying a beer with guests at the Berlin launch party for Calvin Klein’s “Encounter” (October 2, 2012).
(Source: annafrOst @ twitter)

[wanderingstar78]

Alexander Skarsgard photographed by Annie Leibovitz.for Hickey Freeman's Fall 2010 advertising campaign.

[davischristinem]

Alex to Present the Award for Menswear Designer of the Year at the 2016 CFDA Fashion Awards

Found at:  skarsjoy.tumblr.com/



skarsjoy

Event alert! Karlie Kloss, Claire Danes, Alexander Skarsgård, and More to Present CFDA Awards [x]

The nominee presenters for the 2016 CFDA Fashion Awards in collaboration with Swarovski are confirmed! Claire Danes will present the Womenswear Designer of the Year; Alexander Skarsgård will do the honors for Menswear Designer of the Year, and Ilana Glazer and Abbi Jacobson are the presenters for the Accessory Designer of the Year category.Meanwhile, Karlie Kloss, Swarovski’s new brand ambassador, will be joined by actor Ansel Elgort as the two present the Swarovski Awards for Womenswear, Menswear and Accessory.

The 2016 CFDA Fashion Awards in collaboration with Swarovski will take place on June 6th at Hammerstein Ballroom. Joel McHale will host the evening, which also features special performances by Jennifer Hudson and Michael C. Hall, and Tilda Swinton accepting the Board of Directors’ Tribute Award on behalf of the late David Bowie.

                                                                     

[wanderingstar78]

https://www.instagram.com/p/BF3zLnVpZm1

[davischristinem]

Alex is Presenting Tonight at the CFDA Fashion Awards

Found at:  askarslibrary.tumblr.com/











Alex at the 2016 CFDA Fashion Awards (June 6, 2016, New York).

Sources: Zimbio & SG Gallery

#Alexander Skarsgard#alexander skarsgård#cfda fashion awards

                                      

[ohva]

More photos of both at Just Jared.

www.justjared.com/2016/06/06/alexander-skarsgard-alexa-chung-arrive-separately-at-cfda-fashion-awards-2016/

[wanderingstar78]

A little blurb from GQ about Alex's summer style

www.gq.com/story/best-business-casual-summer-style

Your New Go-To Business-Casual Summer Kit Has Arrived
BY LIZA CORSILLO
June 9, 2016, 3:32 pm ET

He Tarzan, you...should be taking notes.

We do a lot of talking about what to wear today, tomorrow, on a date, to a job interview, and everywhere else in between. But every once in a while, one outfit works for every situation under the sun. Well, that outfit has come and it is glorious. Today actor Alexander Skarsgård attended a viewing of his new film, The Legend of Tarzan, in Japan. Appearing onstage in a deep indigo short-sleeved camp shirt, charcoal gray pants, and shiny black loafers, Skarsgård proved his superior style prowess. Three effortless pieces, one epic outfit.


WIREIMAGE

A few tips to nailing this summer fit: Go for a slim pair of pants and get them hemmed with no break at all. Get comfortable with tucking in your shirt. And buy yourself a pair of no-show socks to keep your feet dry and your ankles bare.

Helping the whole look come together is the fact that Skarsgård stuck to the classic menswear shades (charcoal and navy), but in hues more subtly elegant than the ones you see most often. And yes, it doesn't hurt that Skarsgård is as long and lean as they come (and, you know, a movie star). But his kit is nothing any regular—that means you—couldn't pull off.

[wanderingstar78]

GQ really loves Alex: www.gq.com/story/alexander-skarsgard-leading-man-summer-style



Leo Marinho / Splash News

How to copy Alexander Skarsgård’s can’t-fail summer dressing strategy.

Dressing like a male movie star—especially a tall and genetic-lottery-winning one—isn't always a successful endeavor (unless you, too, are a tall, chiseled, extremely handsome dude). But there's one guy right now whose style you—and every regular dude—should be incorporating into your own wardrobe. We're talking about Tarzan, okay Alexander Skarsgård, who's been consistently impressing us with his press-tour kits, from tailored-to-perfection suits and a rock-solid lineup of summer fits. And yesterday, when the actor touched down in São Paulo, Brazil, to do more movie shilling, he struck menswear gold again by repeating an outfit we've already co-signed.

Skarsgård first sported his go-to Reiss vacation shirt earlier this month, and it was just as cool then as it is now. With so many press appearances, we don't blame the guy for doubling up on looks when necessary—especially when it's such a banger of a shirt. The black-and-white bamboo print is just swervy enough, but without any of the potential distraction that a multicolored aloha shirt might bring to the same look (that is, steely blue gray trousers and rich-guy-on-vacation black loafers).

The trick to nailing this look is in the details of accessories and fit. Your pants should be slightly cropped, your shirt should neither hug you tightly nor be flouncy, and your accessories should be limited to two: a belt that matches your shoes and a watch fit for a man of Skarsgård's caliber, or at least one that looks the part. Once you've got all that down, the real pro tip is to wear it over and over, until the compliments stop coming (hint: they won't).

[psl2017]

Looking Awesome great handsome look.

[wanderingstar78]

GQ continues to fangirl. There are links to similar items of clothing in the article itself.

www.gq.com/story/alexander-skarsgard-french-open-style

Alexander Skarsgard Got Spectator Style Just Right
BY MEGAN GUSTASHAW



Watching any sport in the summertime can be painful, but watching a sport that comes with an unspoken dress code for its spectators raises a whole host of other issues. Summer tennis tournaments (see: French Open, Wimbledon, etc...) traditionally call for lightweight suits, crisp white shirts, straw hats, and other items along those gentlemanly lines, but, in 2017, fewer and fewer folks are treating spectator style with such seriousness. Alexander Skarsgard's pared down look at the French Open yesterday is a good example of how to dress way, way down at a sporting event without resorting to an oversized jersey and cargo shorts.

The actor, who was photographed leaving the men's singles final with his Big Little Lies costar Nicole Kidman, wore a slim crewneck T-shirt, gray-blue chinos, and pristine white tennis sneakers. His only accessory was a pair of gray acetate sunglasses. The look walked the line between comfortable and polished quite perfectly. (Do we wish he'd found a way around stuffing his front pockets on both sides? Technically yeah, but when you're a 6'4" Swedish marvel, you can get away with those kinds of things.)

To take this outfit one step further go for a pair of pleated chinos in a slightly richer color, like Unis's high-rise, single-pleat Davis pants in ocean blue (below). That said, if pale-hued, flat-front chinos are more your speed, those certainly work too. Keep the crewneck slim and the sneakers white just as Alexander Skarsgard did, and do your own thing with the shades. The beauty of an outfit this simple is that you can wear pretty much any style of eyewear to cap things off. That, and get out the door and into the beer line more quickly than anyone in your crew.