Post by ohva on Jun 7, 2018 7:26:57 GMT -5
www.expressen.se/motor/bilnyheter/joel-kinnaman-ar-zlatans-eftertradare-hos-volvo/
Google Translate:
Actor Joel Kinnaman and his wife, Tattoo artist Cleo Kinnaman, will market the new Volvo V60.
Published 7 Jun 2018
Joel Kinnaman is Zlatan’s successor at Volvo
Photo: VOLVO
The Volvo V60 is the model that will help the car manufacturer to continue dominating the Swedish car market.
Now that it’s time for a major venture on the V60, Volvo still chooses a Swedish star for marketing - Joel Kinnaman.
“To me, Volvo represents strong Scandinavian values,” he says.
Focus on advertising: pay attention to the new family.
The world’s most famous Swede in the last decade is undoubtedly Zlatan Ibrahimovic - and it used Volvo Cars in a very successful way. The cooperation with the football star for the XC70, XC90 and V90 has sold a lot of cars.
And when it’s time for the big marketing campaign for the Volvo V60, it’s not strange that the car manufacturer continues to bet Swedish.
The first time Volvo showed up the V60, it was in a Swedish villa area . And now the name of the world celebrity is released, which will be the prospective great seller’s face outward.
Joel Kinnaman.
Robocop is going to drive the Volvo V60
With movies like Snabba Cash, Robocop and Suicide Squad, Joel Kinnaman has established himself as one of Sweden’s most famous Hollywood stars right now.
“To me, Volvo represents strong Scandinavian values. That’s something I can really identify with, and I relate to the idea that the family is so much more than your closest relatives. Now more than ever, I think we need that sense of community, says Joel Kinnaman.
But Joel Kinnaman is not alone in the advertising campaign for the Volvo V60. With him, he has his wife, the tattoo designer Cleo. In addition, Program Manager Amie Bramme Sey will also be featured in the advertisement, with partner and children. She is famous for her participation in the television program "På spåret”, in Sveriges Radio and the podden Raseriet.
“No traditional family campaign”
Even the Norwegian twin sisters Elizabeth and Victoria Lejonhjärta are included in the V60 venture. The two models / blogs are internationally renowned for their collaboration with the rapper Drake.
The idea behind the advertising effort is to pay tribute to the “new family”:
- This is not a traditional family campaign. In a sense, it’s up to everyone to decide who’s counting as his family. With the campaign, we want to say that regardless of who you are and who you chose to live your life, Volvo protects what’s important to you, “says Per Carleö, Marketing Director at Volvo Car Sweden.
The Volvo V60 has been praised in Everything about Bilar’s test and the expert Jan-Erik Berggren believes that the safe combination will dominate the Swedish car market in the future .
"The Volvo V60 is in many ways an unusual family combination. With elegant design and innovative features, we have created a car that meets what a modern family needs and wants. In Sweden it has been received incredibly well and you are already starting to see many V60 on the roads, says Per Carleö.
The new advertisement for the Volvo V60 will begin on Saturday, June 9th and consists of a series of short films.
Google Translate:
Actor Joel Kinnaman and his wife, Tattoo artist Cleo Kinnaman, will market the new Volvo V60.
Published 7 Jun 2018
Joel Kinnaman is Zlatan’s successor at Volvo
Photo: VOLVO
The Volvo V60 is the model that will help the car manufacturer to continue dominating the Swedish car market.
Now that it’s time for a major venture on the V60, Volvo still chooses a Swedish star for marketing - Joel Kinnaman.
“To me, Volvo represents strong Scandinavian values,” he says.
Focus on advertising: pay attention to the new family.
The world’s most famous Swede in the last decade is undoubtedly Zlatan Ibrahimovic - and it used Volvo Cars in a very successful way. The cooperation with the football star for the XC70, XC90 and V90 has sold a lot of cars.
And when it’s time for the big marketing campaign for the Volvo V60, it’s not strange that the car manufacturer continues to bet Swedish.
The first time Volvo showed up the V60, it was in a Swedish villa area . And now the name of the world celebrity is released, which will be the prospective great seller’s face outward.
Joel Kinnaman.
Robocop is going to drive the Volvo V60
With movies like Snabba Cash, Robocop and Suicide Squad, Joel Kinnaman has established himself as one of Sweden’s most famous Hollywood stars right now.
“To me, Volvo represents strong Scandinavian values. That’s something I can really identify with, and I relate to the idea that the family is so much more than your closest relatives. Now more than ever, I think we need that sense of community, says Joel Kinnaman.
But Joel Kinnaman is not alone in the advertising campaign for the Volvo V60. With him, he has his wife, the tattoo designer Cleo. In addition, Program Manager Amie Bramme Sey will also be featured in the advertisement, with partner and children. She is famous for her participation in the television program "På spåret”, in Sveriges Radio and the podden Raseriet.
“No traditional family campaign”
Even the Norwegian twin sisters Elizabeth and Victoria Lejonhjärta are included in the V60 venture. The two models / blogs are internationally renowned for their collaboration with the rapper Drake.
The idea behind the advertising effort is to pay tribute to the “new family”:
- This is not a traditional family campaign. In a sense, it’s up to everyone to decide who’s counting as his family. With the campaign, we want to say that regardless of who you are and who you chose to live your life, Volvo protects what’s important to you, “says Per Carleö, Marketing Director at Volvo Car Sweden.
The Volvo V60 has been praised in Everything about Bilar’s test and the expert Jan-Erik Berggren believes that the safe combination will dominate the Swedish car market in the future .
"The Volvo V60 is in many ways an unusual family combination. With elegant design and innovative features, we have created a car that meets what a modern family needs and wants. In Sweden it has been received incredibly well and you are already starting to see many V60 on the roads, says Per Carleö.
The new advertisement for the Volvo V60 will begin on Saturday, June 9th and consists of a series of short films.